Estate Agency brochure design - from concept to completion

The property sale and rental markets move at a pace these days. Of course, it makes every sense to use the myriad of online sales/rental portals available to advertise your properties. But how do you convince potential buyers, sellers and landlords to choose you to market their properties with a nice brochure design?

A professionally designed and printed estate agency brochure still has its place: to strengthen your brand, to set you apart from your competition, and to position you as an expert in your particular field (rental/buying/affordable housing/country properties etc).

At Palmiero Design, all our property marketing materials are designed with careful consideration and appeal to the profile of your target market: with carefully worded copy, imagery, floor plans, and property particulars employed to increase interest and desire, which ultimately leads to higher conversions and sales.

• An experienced property photographer will get the most from the spaces available in your properties, but if your estate agency brochure does not contain any property particulars, we can recommend high quality royalty free iStockphoto lifestyle images to sell the ‘idea’ of living in one of your properties.
• Arial photography is a great tool for giving an instant, single-image idea of your property’s surrounding area. Blend this with well composed internal photography and prospective buyers will find it hard to resist.
• Icons, illustrations, and infographics will engage your readers and convey your key messages quicker and more concisely. Breaking up content into bite sized chunks, the minimal styling of icons is quick and easy to understand and is often more effective than lengthy written explanations.

• We can adapt any estate agents’ property brochure design into a digital product, from a simple PDF brochure to an animated flipbook.
• Your property marketing brochure can be built from the ground up with digital in mind: adding contents pages, navigation and external links so your potential buyers can go straight to the content they need.
• Powerpoint decks are also a great tool for presenting your business and products, with animated slides, embedded videos and much more.
• Or you might prefer an animated flip book, e-brochure – captivating your audience with a ‘real’ page turning experience.