A proven catalogue design process that will help you sell more products and grow your business
It’s crucial that your customers can easily find specific product information in your catalogue design. As a matter of fact, using proven strategies and design layout techniques can increase your sales exponentially.
In the first instance you must make sure your product information is properly organised and easy to find. This is most important if your catalogue design has a large number of products spread over many pages. For this reason you should separate your products into relevant categories where applicable.
Focus on highlighting the key benefits that your products offer. For example, how they might solve a particular problem. Leave out any unecessary detail or descriptions which might add to confusion or are otherwise unimportant to the customer.
In summary, the most important aspects to have in mind about the design of your catalogue are:
- Simple product categorisation
- Clear, easy to read product information
- Highlight the key benefits your products offer
- Clean, uncluttered page layouts
- Meaningful infographics and statistics
- High quality product photographic images
- Well drawn, easy to understand diagrams
- Clear call to action statements
Read more about how Savelli Geneva produced their product brochure of beautiful, jewel-encrusted mobile phones
Catalogue design, professionally produced and crafted to help you sell more products and encourage your business to thrive
Our designers can show you how best to organise the information throughout the pages of your catalogue design which as a result will lead to much increased response rates.
Catalogue design that is eye-catching might get you noticed but it’s not always enough to persuade customers to do business with you rather than with your competitors. Using well written copy in combination with clean contemporary design layouts, plus appropriate choice of fonts, use of colours and images will greatly increase the response you receive from your catalogue.
Need some help? Call today for a free design consultation with one of our catalogue designers – phone 01908 265055.
Working with Palmiero Design
As a customer you can be completely certain that we will design your catalogue to meet all your key aims and objectives. Palmiero Design will follow your design brief very carefully and create professional page layout options that are totally appropriate for your target audience.
All creative work carried out by Palmiero Design is covered by our design satisfaction guarantee. Therefore, if you are not happy with the solutions presented we will take on-board your feedback and develop new design options until your catalogue design is perfect. Furthermore, we will make sure you are totally satisfied with the end result – all at no extra cost.
See some design samples of various catalogues in our portfolio.