How to make sure your brochure design is effective to communicate your business.

To convince potential customers to do business with you rather than with your competitors isn’t always easy. Brochure design that you may see to be “eye-catching” or just look “pretty” might look attractive, but it’s not the answer.

Therefore, it is essential that you consider your target audience carefully throughout the brochure design process. You must highlight the key benefits that your products or services provide. Using well written copy in combination with clean contemporary design layouts, plus appropriate choice of fonts, use of colours and images will greatly increase the response you receive from your brochure.

Brochures come in all shapes and sizes with the most common designed to be A4, A5 or DL format. You can see some design samples in our portfolio. The number of pages for a brochure can be anything from 4 upwards (otherwise it’s classed as a leaflet).

How do you decide the best type of brochure for your business?

Essentially there is no right and wrong but to achieve the most effective brochure design possible there are some factors you should consider. Here are a few questions to draw-out the answers that will help you make your own assumptions.

1. What is the main purpose of your brochure?

2. How would you like your customers to perceive your business

3. Have you looked at how your competitors portray their businesses?

4. What is your target audience or customer expecting to see?

5. How much text information will there be in your brochure?

6. What is the balance of text vs images?

7. How do you intend to crop your images; portrait or landscape?

8. Are you going to include infographics or diagrams?

9. What forms of call to action do you want to include?

10. Have you considered the material specification for printing?

11. How will you be distributing your brochures?

12. How frequently do you intend to update or replace your brochure?

Read more about how to structure your marketing material to get the best results.

Working with Palmiero Design

Need some help? Call today for a free design consultation with one of our brochure designers – phone 01908 265055.

As a customer you can be completely certain that we will design your brochure to meet all your key aims and objectives. Palmiero Design will follow your design brief very carefully and create professional page layout options that are totally appropriate for your target audience.

All creative work carried out by Palmiero Design is covered by our design satisfaction guarantee. Therefore, if you are not happy with the solutions presented we will take on-board your feedback and develop new design options until your brochure design is perfect. Furthermore, we will make sure you are totally satisfied with the end result – all at no extra cost.

Take a look at examples of our brochure design work


View our portfolio

The design process

  • Design brief confirmed
  • Brochure design created
  • Mock-up visuals presented
  • Artwork and proofing
  • Print-ready files supplied
  • Specification for printing
  • Oversee print production

Call today for a free brochure design consultation with one of our creatives.

Phone 01908 265055 or click here now to request a quote.

Top Tip!

Use supporting elements such as images and diagrams to illustrate your main points. Your choice of images and diagrams are very important to capture the essence of what you’re trying to say with words. They are used to enhance the content and to support or endorse the points you are making.

100% design satisfaction guaranteed

Design Satisfaction Guaranteed

At Palmiero Design we offer a no risk design guarantee to all our customers.
If you are not completely satisfied with our design solutions, there's no fee.

Request a quote now
100% design satisfaction guaranteed

Design Satisfaction Guaranteed

At Palmiero Design we offer a no risk design guarantee to all our customers.
If you are not completely satisfied with our design solutions, there's no fee.

Are you struggling to brief your brochure designer?

Claim your free guide with step by step tips and advice to help you compile a thorough project brief

  • Helps communicate at the outset exactly what you want to accomplish
  • What your designer needs to know to make sure nothing is missed
  • Find out what resources to give your designer before they start work
  • Why providing demographic details about your customers is important to achieve the best results
  • What to expect from your designer when finished before you part with your money

Download guide now

What Our Clients Say

“The new brochure looks good! It has been well received by the team, Thank you for the fast turnaround and hard work put into this.”

Joanna Tuffin, Envoplan

“Highly recommend Palmeiro Design. We have worked with them on many different projects-the work is of high quality, they are professional, always meet deadlines, and are easy to work with. We have also found their input on different ideas and approaches very helpful.”

Deborah Shedden, Medserena Upright MRI Ltd

“Toni and his team do an excellent job, supplying us with marketing communications materials. Toni always ensures that they are able to supply the work on time and within budget. His flexible attitude and personable nature are a breath of fresh air in comparison to some agency managers!”

Rebecca Piper, Research Marketing Executive, Cranfield School of Management

“Palmiero Design deliver professional creativity to any project tasked to them. Their ideas are innovative, superbly executed and well thought through. Each project undertaken is delivered on time and to budget. Offering a second to none service I would recommend them for any project.”

Janet Mills, Mercedes-Benz, Press Office

“When the Faculty of Engineering & Information Sciences want new and exciting promotional material we use Palmiero Design. We have always been pleased with the outcome of every project which has achieved the objectives required. The staff are very professional in their manner as well as very pleasant to deal with.”

Geraldine Ring, University of Hertfordshire

“I have been using Palmiero Design since 1999 for marketing activities within the health care sector. Business ethics and the need for clear informed communication are paramount within this field and therefore the choice of communication agency is carefully considered on an ongoing basis. Palmiero Design have consistently met our design expectations.”

Mike Steward, Director, Ultrasound Direct Ltd

Some of our clients

We have been working with a variety of organisations from a wide range of industry sectors

  • Savelli Geneve Logo
  • Envoplan logo
  • Scripture Union logo