How to make sure your brochure design is effective to communicate your business.

To convince potential customers to do business with you rather than with your competitors isn’t always easy. Brochure design that you may see to be “eye-catching” or just look “pretty” might look attractive, but it’s not the answer.

Therefore, it is essential that you consider your target audience carefully throughout the brochure design process. You must highlight the key benefits that your products or services provide. Using well written copy in combination with clean contemporary design layouts, plus appropriate choice of fonts, use of colours and images will greatly increase the response you receive from your brochure.

Brochures come in all shapes and sizes with the most common designed to be A4, A5 or DL format. You can see some design samples in our portfolio. The number of pages for a brochure can be anything from 4 upwards (otherwise it’s classed as a leaflet).

How do you decide the best type of brochure for your business?

Essentially there is no right and wrong but to achieve the most effective brochure design possible there are some factors you should consider. Here are a few questions to draw-out the answers that will help you make your own assumptions.

1. What is the main purpose of your brochure?

2. How would you like your customers to perceive your business

3. Have you looked at how your competitors portray their businesses?

4. What is your target audience or customer expecting to see?

5. How much text information will there be in your brochure?

6. What is the balance of text vs images?

7. How do you intend to crop your images; portrait or landscape?

8. Are you going to include infographics or diagrams?

9. What forms of call to action do you want to include?

10. Have you considered the material specification for printing?

11. How will you be distributing your brochures?

12. How frequently do you intend to update or replace your brochure?

Read more about how to structure your marketing material to get the best results.

Working with Palmiero Design

Need some help? Call today for a free design consultation with one of our brochure designers – phone 01908 265055.

As a customer you can be completely certain that we will design your brochure to meet all your key aims and objectives. Palmiero Design will follow your design brief very carefully and create professional page layout options that are totally appropriate for your target audience.

All creative work carried out by Palmiero Design is covered by our design satisfaction guarantee. Therefore, if you are not happy with the solutions presented we will take on-board your feedback and develop new design options until your brochure design is perfect. Furthermore, we will make sure you are totally satisfied with the end result – all at no extra cost.