What is a Design Brief?
A design brief is a clear written explanation given by the client to a graphic designer at the outset of a design project. The main purpose is to get everyone started with a common understanding of what is to be accomplished.
It must give clear precise direction and serve as a benchmark against which to test concepts and execution as you move through each stage of a project. As a client you are spelling out your expectations. A well prepared brief is a critical starting point of the design process. A well detailed design brief will also help your designer provide accurate design and production costs for your approval first so you can plan and manage your budget effectively.
Top tips to help you compile everything needed for your design brief
About your business: Provide as much background information about you and your business to your graphic designer. They will need to understand as much as possible about your industry and behaviour patterns of your competitors. These are the main background points to consider telling your designer:
- Your Company Profile
- Your Competition
- Your Target Audience
- Your Existing Literature Samples
About your project: This is where all the detail comes in with regards to what you want your project to achieve, how much you have to spend and when you need it delivered:
- Your Aims and Objectives
- Your Budget
- Your Deadlines and Time Schedules