In an increasingly digital world, companies are still using traditional marketing materials as a way to connect with their customers at another touchpoint and convert those all-important leads into sales. Corporate brochure design is integral to the success of this strategy. Many key elements go into a successful brochure design. The make-up of your marketing materials must be considered with care, to ensure that you can engage effectively with your audience and strategically promote your products or services.
What makes a good business brochure?
Whatever the size of your business, whether it’s a local community business or a multinational corporate entity, in this piece we’ll cover 6 important elements that will help you achieve greater results from your next business brochure.
Corporate Brochure Cover and Title
As the old saying goes, customers frequently ‘judge a book by its cover’, so it’s essential to get this element spot on if you want your brochure to be the one that is picked up. Your brochure cover needs to make a stunning impact and stand out for all the right reasons.
Work with your designer to choose a suitable cover photo or image and ensure that you’re happy with the title and tagline.
Remember, humans, are predominantly visual beings. We are drawn to graphics and images that appeal to us. Marketers have long recognised the importance of packaging and labelling to consumers, and brochure design is no different.
Business Brochure Layout, Colours & Font
Your brochure should never feel cluttered. it should have a clean, fresh layout to it. White spaces make a brochure feel approachable and stop the consumer from being overwhelmed by sales jargon.
There is a wide range of font styles available, but don’t overcomplicate it. Simply use two, or a maximum of three on-brand fonts to differentiate between headings and body content, for instance, otherwise it can look like overkill.
Discuss your business colours with your designers to ensure that you choose a look that complements the style of your organisation. An eco-friendly company might choose earthy tones, whilst an innovative modern company may prefer to use a striking set of orange shades.
Corporate Brochure Content
The entire content of your business brochure should be to encourage the people looking at it to convert and become customers and generate revenue.
With that being said if you’re producing a corporate brochure you will need to highlight your company mission and other beneficial information that your potential consumers would benefit from knowing about your organisation such as guarantees on product/services. This could also include any CSR your business engages in.
Business Service/Product Images
Images are essential in producing an engaging corporate brochure design, but it is the content that will give you a chance to get your brand message across.
Every textual element that you include in your brochure can help to sell your services and products in some way, so it is important to get this right. It goes without saying but your brochure should be proofread and must contain no typos or grammatical errors. If consumers notice a mistake in your corporate materials, then it will damage your reputation with them.
Few brochures will be read in their entirety, many consumers will rely on an intuitive contents page, complete with self-explanatory headings, so that they can find the information that is of relevance to them.
Ensure you narrow down your products or services into sensible categories with sub-headings that are easy to navigate. Your product information should be short and to the point, explaining key features and most important benefits to them in a straightforward format.
Brochure Printing – perfecting the finish of your corporate brochure
Just as important as first impressions are the finish of the print. Whether this is a laminated corporate brochure design or some spot UV varnishing over your company logo, these are the details that will express the quality of your business to potential customers. Cheap paper stock and faded images, for instance, will not portray excellence. Your customers should be able to feel to the touch, that this brochure is promoting a superior set of products or services.
Defining Your Position in The Marketplace
You must be able to explain the pricing strategy of your brand to your design team, as this will help them to create the perfect set of marketing materials that will match your position in the industry.
If you choose high price points for your products, then they will help set you apart as a luxury provider of goods within your niche. Conversely, if your brand offers more affordable prices, then your corporate brochure design will have an angle which appeals to a mass audience. Get this wrong, and there could be a disparity between expectations and pricing, so you must be honest with your designers.
Call To Action is Key
Don’t forget the main purpose of your brochure. What is it that you want your consumers to do? Call up for further information, place an order, visit the store?
Be extremely clear about your desired outcome and then incorporate an effective call-to-action message throughout the pages in your brochure. It is also fundamental that your business contact information – phone number, website and email address – are all displayed prominently throughout the text.
Corporate Brochure Designers
Using expert corporate brochure designers are well worth the investment, if you want to increase your leads and sales from your company brochure then you should use experts with a track record of delivering brochures to corporate and business clients.
Palmiero Design has been working with corporate clients for over 25 years and we’ve seen trends come and go and we can help you for the future.
If your organisation needs assistance in creating an effective brochure that communicates your business to potential customers, then you’ll need a quality design team that can help you. We provide a professional brochure design and create pages that will engage your target audience. If you’d like some tips and advice on how to create the perfect design brief you can download our free guide.
We work with our customers until they are happy, using your feedback to further develop new brochure samples until we reach the perfect solution for your organisation. If you want to know more, then request a free quote today!