Brand Guidelines for Shay & Blue

Client: Shay & Blue

Client: Shay & Blue


The background:

Shay & Blue are a boutique perfumery based in London’s Marylebone. With lots packaging and promotional items being created by several suppliers, they tasked us with creating a set of brand guidelines for Shay & Blue to ensure brand consistency from all suppliers.

The solution:

We set rules and tested them in real-world applications before building the brand guidelines document for Shay & Blue. Designed primarily as a digital product, it is set to a standard UK size so can be easily printed if desired.

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