A company logo is often one of the most recognisable elements of a business’s brand identity, so it’s really important that yours does your company justice. Top brands like Coco-Cola, Apple and Nike all have iconic logos which are known all over the world, crossing all barriers of language and culture.
So what do these iconic logos have in common? And how can you go about creating a logo design that creates a strong impact for your business? In this article, we share our top five logo design ideas, so you can get a logo that truly reflects your brand and helps you stand out from the crowd.
It may sound obvious, but something you really should strive for is a logo that is unique. By making it different from the competition, you are much more likely to stand out and get noticed.
It is particularly important that your logo should look distinct from your closest competitors, so carefully study their logos and think about what you can do differently on your own. This can include the types of fonts and colours you use, as well as the overall style. Think about how your company is different from your industry competitors and try to find ways to reflect this in your design.
Keep it simple
A great logo is simple. Many people consider a good test of this to be whether you can easily draw the logo from memory. A simple logo makes a strong impression and is more likely to stick in the mind. It will also tend to work better across different media and applications.
Try to think of five company logos off the top of your head and chances are they will all be relatively straightforward designs, such as the Nike Swoosh or the five multi-coloured rings of the Olympics. By keeping the design simple, it is far more likely to become a memorable and iconic symbol for your brand.
Make it memorable
A successful logo sticks in people’s minds. Being unique and keeping it simple is a big part of this, but also think about using a bold design, unusual elements, contrasting colours. Anything which is a bit different.
If Apple’s logo had been a simple apple, it would have been fairly unmemorable. However, by taking a bite out of it, the logo became an instant design classic, recognised and remembered all over the world.
Think what it says about your business
What is your company’s personality? Your logo has to represent who you are and match the feel of your business. Is it formal enough? Or too corporate? Does it incorporate thematic elements that represent your business?
A corporate law firm will likely have quite a different style logo to a family law firm, to reflect the different customers they are appealing to. Your goal should be to have a logo that makes your customers feel comfortable that your business is aimed at people like them.
Consider all likely uses
Your logo needs to be adaptable for different mediums, so think about where will it be used. It will need to look the same in any setting i.e. on packaging, on the side of a building, online or in print, so the design has to work in all likely settings.
With most businesses now increasingly relying on a strong online presence, this has to be considered. It is often desirable for your logo to be suitable for use as a favicon i.e. an image of 16 by 16 pixels which can be used as an icon in a web browser address bar, as a desktop shortcut or elsewhere online or on your computer.
If you can create a logo that looks equally good at 16 by 16 pixels or hundreds of times that size on a billboard, that is the ideal for many businesses. Ultimately, however, it depends on what you are likely to use the logo for as to what restrictions you will need to place on your logo design.
Get logo design ideas that will make your business stand out
Palmiero Design offer eye-catching logos that are perfectly designed to reflect and enhance your brand identity. Our team of dedicated and highly talented designers will work with you to create a logo that embodies your business, offering an instantly recognisable symbol for your company.
Our design process is focussed on strong communication with our clients, so we can create exactly what you need in a smooth, stress-free way. That means we can deliver exactly what you expect, on time and on budget. We also offer a 100% design guarantee which means:
- You pay for work only when you are 100% happy with the price and logo design
- You choose which design options presented suit your business goals best
- Any logo design alterations you want are included at no extra cost
- Risk-free to you with a 100% logo design satisfaction guarantee
Looking for a way to make sure your designer knows exactly what you need for your company logo?Download our free guide for step-by-step tips and advice on creating the perfect brief for your designer.