Exhibitions and trade shows can be a fantastic way to increase awareness of your company, network with other businesses and, most importantly, find new customers. But none of that will happen if you don’t make the right first impression and get people’s attention. This is why any exhibition and display graphics that you invest time and money into need to be right on point. They can make all the difference to the look of your display stand and promotional materials, greatly influencing the customer’s decision as to whether they buy from you, or simply move on to the next stand.
Effective exhibition and display graphics can draw more people to your stand, help establish your brand identity and convey important information about your business. We explain how to get it right, so you make the perfect impression at your next exhibition.
Have a clear message
Before you get started on designing your graphics (or briefing your designer to do this for you) you need to have a clear message about your brand that you want to convey. The look and feel of your visuals need to be shaped around this message, to make sure everything is supporting your brand identity and value proposition.
The stronger and clearer your message, the bigger impression you will make and the more effectively you will be able to communicate what is special about your business. A strong clear message is also much more memorable, increasing the chances that other exhibition-goers will still be thinking about your business after they head home.
Once you have a clear idea of what you want to communicate, you need to remember not to overload your graphics with too much information. Keep your messages short, eye-catching and punchy and you will create something that generates interest and stays in people’s minds long after the exhibition.
Remember, your graphics don’t have to tell customers everything about your business, that’s what you are there for! All they need to do is create interest and intrigue. A simple message reinforced by well-picked imagery is the most effective way to do just that.
Catching the eye
Good quality exhibition imagery will use a range of tricks to grab the attention of other attendees, drawing them to your stand, rather than those of your competitors. Colours is one of the most obvious elements you can use. Chosen carefully colour can express emotions and can spark interest. A great colour scheme can enhance your design. Here’s a great infographic which shows the psychology of colour in branding and how you can use them to your advantage.
Projected videos and animated presentations are increasingly popular options which can garner much more attention than traditional static imagery alone. These can easily be incorporated into your stand, helping you to distinguish yourself from those around you as well as being a great way to convey additional information about your business in a dynamic way.
Make it relevant
Relevant, high quality images are key to get the best results. That means that the graphics have to be relevant both to your products and/or services and to your target audience.
Think about the “feel” different images create and how well this aligns with your brand and customers. This should give you a good indication of whether the images you are choosing are appropriate as customers tend to be drawn to businesses that inspire an emotional connection rather than a strictly logical one.
When it comes to your graphics, you really don’t want to skimp on quality. Your exhibition stand and materials are what will make the initial strongest impression on any potential customers visiting your stand, so it is important to convey the quality you want people to associate with your brand.
Make sure you review any images you use and that they have a high enough resolution so that they will still look sharp and professional at the size they will appear in situ. This is something that is easy to overlook, but just because something looks good on a computer screen, does not mean it will look good when blown up to full size on an exhibition stand or poster. Getting this wrong can result in wasting your marketing budget on poor materials, and can be extremely frustrating!
Avoid any unnecessary stress by spending some time planning exactly where each graphic will be used and what its dimensions will need to be in advance. This will provide a good guide to what resolution you will need for your images.
Get exhibition and display graphics that help your business shine
Palmiero Design create inviting, exciting and memorable exhibition graphics design for a wide range of businesses. Our team of dedicated, highly talented designers will work with you to create visuals that truly represent your brand, making a big impact and a lasting impression.
Our team has a strong focus on achieving exceptional communication with each of our clients, so we can deliver exactly what you want, when you need it, with no unnecessary stress. That way you can be sure our designs will help you achieve your key objectives at your next exhibition.
Looking for a way to make sure your designer knows exactly what you need for your exhibition and display graphics? Download our free guide for step-by-step tips and advice on creating the perfect brief for your designer.