Google’s Penguin 2.0 update is coming – Google software engineer explains the SEO impact

21st May 2013

Matt Cutts, Software Enginner from Google, talks about what to expect changes that are coming that will impact on a huge number of websites which will hit the search engines in the coming weeks.


So what will the update target? Here are just a few…

This is where it all starts getting a bit nerdy and techy! I guess this should mean something to the keen SEO followers out there:

Irrelevant anchor links: For example, this could be where you might have links with the anchor ‘low cost smart phone’ bedded into an article that is talking about ‘how to loose weight’.

Site-wide Spammy links: A much overused technique which Google is looking to eradicate, where links are buried in blogs and footer areas, where content is completely irrelevant to the website itself.

Link profiles with high number of commercial keywords: If the links pointing to your website contain mainly commercial keyword anchor text then your site could be hit. For example, if you have small number of links containing your company or product name within the link anchor text and then the rest are just your target keywords.

Network linking: This is where a group of websites purposefully cross link to one another on a mass scale in order to manipulate the search engine results.

Advertorials with Dofollow links: Google state that as long as the links within advertorials do not pass link equity to the landing website and that readers know for sure they’re clicking on an advert that is a paid-for editorial, otherwise your website ranking will undoubtedly be effected.

Get your site ready for Penguin 2.0. Find out more from Link Assistant and the eight must-do steps to keep you safe.

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