Concentrate on sending your email marketing campaigns to your best prospects
Even though it costs practically nothing to send an email, it does cost you a great deal of time if your campaign is not properly targeted.
Email marketing works so much better if it focuses on the people you know are interested in what you have to offer. For example, if you are offering fantastic deals on maternity designer clothing, your campaign will be much more successful if you send your email campaign to pregnant women who care about the way they look.
Sending unsolicited emails are illegal, but because they continue to be such a big problem, computer security software can be used to block them. People get annoyed at receiving emails that are irrelevant to them so they are deleted or marked as junk without being read.
On the other hand, if you send an email to an existing customer or contact, who has agreed to receive marketing information from you, it is likely your message will be of value to them. They are also a much more highly qualified prospect for you. They might not buy from you immediately, but they are much more likely to do business with you in the future.