Here are seven great tips to help save you time, any embarrassment and money on expensive artwork changes…
1. Prepare your brief thoroughly at the very start of a design project
Prepare the brief to your designer very carefully. If important details are left out at the beginning, this could jeopardise the outcome and result in expensive re-design costs. The bigger your project the more detail and information you will need to provide. It must give clear precise direction. A good designer will help you compile a brief by asking all the right questions to understand the aims and objectives for your project.
2. Get help with writing your text from a professional copy writer
If you’re struggling with the text, find a professional copy writer to write the words for you. A professional copy writer will ask questions about what you want to communicate to your audience. Ask your designer to give you a word count so that you know exactly how long the copy should run to fit your project. This saves you wasted time on editing later on.
3. If writing the words yourself, employ the services of a good proof reader to do the checking
If you feel confident in your ability to write all the words, it might be worth employing the services of a good proof reader who will check your document for bad spelling, grammar and punctuation. Something I was never good at so I now employ someone to do this for me!
4. Avoid drastic design modifications at the artwork stages
It’s not always the words that can change many times. Indecision can also arise after the initial design concepts have been agreed. Make sure you are happy with the colours, graphics, photo images as well as the overall design layouts before you move onto the next stages. Changing the design drastically once the final artwork is underway is much more troublesome and more likely end up with a poor looking piece of design.
5. Ask colleagues to check your resource material before handing it to your graphic designer
Ask your designer too, to check the quality of photo images, diagrams and logos you have provided, and feedback to you any potential problems which might incur extra charges. Again, this is where a very well written and planned out design brief can help everyone involved in the project, to understand your expectations.
6. Get a fixed price for your artwork that includes a certain number of changes
If you know you are likely to change your mind often, ask your designer to give you a fixed price to generate the artwork that includes a certain number of proof stages. Tell the designer to let you know in advance if author’s corrections will be charged before doing the work. This way, you won’t get any nasty surprises for correction costs at the end.
7. Be quick if you need to make changes once the artwork is at the printers
Worst of all, never, never change your mind once you’ve given your final approval – unless you’ve spotted an error which is completely disastrous! If you catch it at the printer’s proof stage you might be lucky. I probably shouldn’t admit this but unless the plates have been made there’s still a chance you can make a last minute change and get away with it! But if you get on the phone when your job is rolling on the press then it’s really too late! Chances are you’ll be billed twice for the job!
Save £££’s – you’re now more decisive and your mind is made up!
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