Logo Design for Ultrasound Direct

Client: Ultrasound Direct

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Ultrasound Direct Logo

Ultrasound Direct Corporate Identity Guidelines

Ultrasound Direct Letterhead, Compliment Slip and Business Card

Ultrasound Direct Corporate Identity Guidelines

Ultrasound Direct Interior Signage

Other design projects produced for this client:

Client: Ultrasound Direct

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Background

A nationwide group of health care professionals offering private diagnostic ultrasound scans and pregnancy ultrasound scans throughout the UK. Palmiero Design have been involved in producing visual communications material soon after the business began as Babybond® in 1998.

Design Brief

To evolve and update an existing corporate identity to help position more clearly the difference between the organisation’s two main service categories in diagnostic ultrasound:

  • Scans for both women and men
  • Pregnancy scans

Design Solution

More simplified colour pallet (light blue and warm grey) plus complimentary colours (such as orange and pink) to support the extended service areas.

Use of Arial Rounded font for the babybond and ultrasound direct logos.

Introduction of branded wave consisting of intersecting curves are used to delineate between plain white and solid light blue coloured areas.

 


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At Palmiero Design we offer a no risk design guarantee to all our customers.
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100% design satisfaction guaranteed

Design Satisfaction Guaranteed

At Palmiero Design we offer a no risk design guarantee to all our customers.
If you are not completely satisfied with our design solutions, there's no fee.

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