Brochure design for Belgrave Dry Cleaners
Other design projects produced for this client:
The background:
Belgrave Dry Cleaners are a premium dry cleaning business with stores in Belgravia, Westminster and South Bank. They wanted to target high net worth individuals in these areas. They wanted a promotional leaflet for a door drop to a number of high class apartment buildings.
The solution:
We set about creating a sales brochure for Belgrave Dry Cleaners. We believed the existing visual identity to be rather badly conceived, and not in keeping with levels of quality that the target audience would be used to. Moving forward with only their Peacock feather theme (this represents their attention to fine detail and ability to maintain the vibrancy of many high value materials), we presented a complete rehash of their identity, using vibrant close ups of peacock feathers, rather than the existing black and white images that focused on the body of the bird, our argument being that the colours of peacock feathers are the wow factor!
We then created artwork for 2 vehicle wraps, too.
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