Sales Brochure Design for RAJAPlus
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Background
RAJA UK is part of the RAJA Group. They are an international and European leader in packaging distribution, business equipment and supplies.
Design Brief
RAJA do a great job of serving small to mid customers with catalogues, showing their product range and pricing which is specifically beneficial to them. But, there is a gap in how they serve their mid to large customer accounts. Rather than product-lead material, a new Sales Brochure Design for RAJAPlus was required, to highlight their proposition, services, consultancy and the unique benefits they would receive by having a large account. Field sales teams will use the sales brochure when on-site as a ‘leave-behind’ for customers, a promotional tool and visual aid.
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